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IDEA is the Agency in Charge of Promotion of Business Innovation (AFIC) Economic Development, Employment and Trade department of the City Council of Alzira. Its objective is to promote the process of modernization, promotion and management of the local trade.


It is, therefore, an instrument at the service of citizens and small businesses dedicated to advising and providing technical support and specialized information on trade. Our goal is to boost modernization and management of local commerce by adapting the municipal commercial offer to market requirements, through technical means provided by the AFIC network.


Actions and services that are developed, strive to bring commercial administrative action to the user, to inform, to advise and train merchant, to boost local trade, to achieve an efficient and competitive business management within the municipality and enhance the traditional trade centres.  


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