This initiative falls within the plan agreed by the Business Association of Alzira and the City Council to promote commerce in the city and to attract citizens from other towns in the region.
During the shopping night, the affiliated stores are open until midnight also offering products on discount and promotions. All this comes with a range of leisure activities and cultural parallels. Over 100 shops in Alzira participated in this initiative. Stores in the city centre and other commercial areas participated by either moving to spaces transferred or to mobile stands in the main streets of the city.